Movies, Marketing, Oh My!

Well, hello and welcome to See You in the Movies! I am happy you are here and am so excited to dive into the vast world of film and how the marketing of these films can make or break their success.

A little background on me…I am Tayler and I have loved movies since I was little. I have fond memories of my parents introducing their favorites to me. In second grade, I said my favorite actor was Jerry Lewis. Needless to say, my film knowledge was pretty vast even at the tender age of 8.

 

I studied film in college where the program focused upon the theory of film. Those years were extremely important to me; finding a community that understood me was life changing. Post graduation, I had the opportunity to work on many productions from music videos to feature films.

While a career in the industry did not pan out for me, my love for the art has not faded especially the thought process behind how the film is created and most importantly, marketed to the audience.

What do you have to look forward to here? I am so glad you asked. It is summer blockbuster season and there is no shortage on big screen contenders. In the next few weeks, I will be looking at the impressive campaign for the Barbie film. In addition, I will be discussing the new Disney film, Haunted Mansion, and how the current strikes have affected the campaign. With all of the calls to action for change in Hollywood, I would be remiss to not discuss what these changes will do to the future of film marketing.

Source: Warner Bros.

So, grab some popcorn and your favorite snacks and get ready for a fun ride. Until next time, I will see you in the movies!

 

Please note: I stand with SAG-AFTRA and WGA as what they are striking for is extremely important. All posts are made with the intention of educating and looking at the work already done by the community.

Source: Vox